BUS4415 Social Media in Business

BUS4415 Social Media in Business
Social Media in Business (BUS4415.E1)
Assignment 5, Worksheet
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In this exercise, you are going to apply what you learned from the materials and make platform-related recommendations for your four organizations that were approved during week one:
· B2C company
BUS4415 Social Media in Business
· B2B company
· Non-Profit organization
· Government organization
These recommendations will include:
· Two social media platforms you recommend the organization actively manages including an explanation of why (on the why, please provide thoughtful rationale; using a generic statement like “it’s where their target audience is…” is NOT sufficient).
· A feature or capabilities you’d like to see one of your actively managed platforms add or enhance that would be great for your organization’s audience or the organization itself.
· One social media platform that you recommend the organization passively manages (monitor or keep an eye on) or ignore (do nothing) and an explanation of why.
Follow the framework provided to make your platform-related recommendations.
BUS4415 Social Media in Business
Each of the four of your organizations is worth 25 points.
B2C (Business-to-Consumer)
Name of your company: McDonald’s.

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